Biden and his team plan to join TikTok to attract the young voters

Biden and his team plan to join TikTok to attract the young voters

The election campaign of President Joe Biden has been privately weighing on a strategy on whether to join TikTok to attract young voters or not. Most Republicans have avoided TikTok for promoting their campaigns because a Beijing-based businessman, ByteDanc, built the app. However, the Democrats are increasingly split about using social media platforms.

Despite the security reasons of TikTok, there are several Democrats who have joined social media to reach out to the younger voters who might play a crucial role in the 2024 elections. And when there have been suggestions that the President needs to boost his campaigns to drive the voters under 30, they plan to join the TikTok social media privately. 

Thus far, the Democrats have extensively tried to utilize the influence of TikTok without using the platform directly by hiring prominent influencers and doing advertisements. Some of the eminent Democrats who are present on TikTok are Gretchen Whitmer of Michigan, Josh Shapiro of Pennsylvania, Gavin Newson of California, Senator Cory Booker of New Jersey, and Republican Alexandria Ocasio-Cortez of New York.

Shapiro told the Axios that he was trying to reach people wherever they were. And so he claimed he would be present on all the platforms required to reach out to the people. He would also include the social media platform for his administrative work and not for misuse. The democratic national committee has said that it takes all the precautions and measures to protect the data on TikTok by using single devices.

However, a survey shows 59% of Americans believe that TikTok could be a minor or significant threat to the country’s national security. Since 2018, TikTok has been one of the most downloaded apps in America, and the executives told Axios this year that there are more than 150 million active users on TikTok.

Shapiro had invited many TikTokers and other content creators to recall the reopening of the collapse of the I-95 bridge. There are also the lesser-known Democrats who have found significant popularity on the TikTok social media platform. Jeff Jackson, the Republican of North Carolina who will soon become the Attorney General, has around two million followers on TikTok, which is way more than Ocasio-Cortez’s followers.

Some Democratic state parties, like Wisconsin, have also joined TikTok. In recent polling, young voters have shown they are significantly less concerned and interested in Joe Biden’s re-election bid than in 2020. The current President is tied with the Republican frontrunner, Donald Trump, among the voters aged 18-29. 

There were not many candidates on TikTok during the 2020 elections. However, they had to join the platform to rely significantly on political content. More than 30% of the adults below 30 years claim that they regularly receive news from TikTok, which is a significant increase compared to the 2020 voting times. 

Biden’s campaigns consider TikTok’s features a significant tool for his administration but are also looking to regulate it as the government bans the platform. Most Republicans believe that TikTok is a Chinese-regulated operation. GOP candidates Ron DeSantis and Nikki Haley are campaigning to ban the platform in the United States.

Greg Gianforte, the Republican Governor of Montana, signed a bill last year to ban social media platforms inside the state. This new law is also being challenged in the court. The debate over TikTok and the security threats has resurfaced in the recent Presidential debates.

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